Noam Yuran’s What Money Wants: An Economy of Desire (Stanford University Press):
“Noam Yuran’s brilliant book offers a new point of view about the relationship between money and the desire for it. Arguing that desire is built into the nature of money and is not an external attachment to it, Yuran opens up new readings of Marx, Veblen, and Weber, and also gives readers a new perspective on the ways in which money can inspire excess and destabilize economies. This book will be of great interest to economists, philosophers, and social theorists.”—Arjun Appadurai, New York University
One thing all mainstream economists agree upon is that money has nothing whatsoever to do with desire. This strange blindness of the profession to what is otherwise considered to be a basic feature of economic life serves as the starting point for this provocative new theory of money. Through the works of Karl Marx, Thorstein Veblen, and Max Weber, What Money Wantsargues that money is first and foremost an object of desire. In contrast to the common notion that money is but an ordinary object that people believe to be money, this book explores the theoretical consequences of the possibility that an ordinary object fulfills money’s function insofar as it is desired as money. Rather than conceiving of the desire for money as pathological, Noam Yuran shows how it permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from the work of Charles Dickens to Reality TV and commercials, this book convinces us that we must return to Marx and Veblen if we are to understand how brand names, broadcast television, and celebrity culture work. Analyzing both classical and contemporary economic theory, it reveals the philosophical dimensions of the controversy between orthodox and heterodox economics.
2014, Available Now
APRIL 11-13, 2014 DEPARTMENT OF PERFORMANCE STUDIES, NEW YORK UNIVERSITY, 721 BROADWAY
Capital is dead labor, which, vampire-like, lives only by sucking living labor, and lives the more, the more labor it sucks.
—Karl Marx, Capital, Vol. 1
FRIDAY APRIL 11, 2014
TRACES (10:00AM – 11:45AM)
The Traces of Their Hands: Women’s Work at American Animation Studios, 1928-1961
Hannah Frank (University of Chicago)
“Do they hold as much mystery for you as they do for me?”: On Jean-Pierre Gorin’s My Crasy Life and Documentary Improvisations
Anthony Yooshin Kim (University of California, San Diego)
Frozen History: Sound, Ice, and Mexican Marxisms
Iván A. Ramos (University of California, Berkeley)
▣世界から解放され▣ or, “To be freed from the world”: Vaporwave and the Sonic-Affective Glitching of Real Subsumption
Nick Bazzano (New York University)
ANIMATE THINGS (10:00AM – 11:45AM)
Theater of Circulation: Marxist Fembots in Walt Disney’s Carousel of Progress
Li Cornfeld (McGill University)
Replica Res Publica: A Theoretical Consideration of Japanese Replica Food
Ksenia Sidorenko (Yale University)
Neomaterialism: the dialect of matter and dialectical materialism
Joshua Simon (MoBY-Museums of Bat Yam; Goldsmiths College)
For more on the schedule go here.
2640 S. La Cienega Blvd.
Los Angeles, CA 90034
Monday, April 7, 2014 at 7pm
Please RSVP for this free event at: email@example.com
Neomaterialism by Joshua Simon, designed by Avi Bohbot (2013)
Neomaterialism explores the meaning of the world of commodities and re-introduces various notions of dialectical materialism into the conversation on the subjectivity and vitality of things. Reflecting on general intellect as labor and on the subjugation of an overqualified generation to the neo-feudal order of debt finance, Neomaterialism merges traditions of epic communism with the communism that is already here.
The xeroxing distorts the book cover, echoing the duality between the palpable presence of the object and its mass produced clones.
See also: The Work of Art in the Age of Mechanical Reproduction by Walter Benjamin, designed by David Pearson.
Joshua Simon’s Neomaterialism: The Unreadymade and the Dividual
Time: 19 hr
Date: Wednesday January 22nd, 2014
Location: Piet Zwart Institute Master Fine Art, Karel Doormanhof 45 3012 CJ Rotterdam
In MATERIALITIES, a lecture series organized by the artists enrolled in the Master of Fine Art program at the Piet Zwart Institute
As an art institute fueled by our research and practice, we have collectively found ourselves considering, on a daily basis, how research is materialized and how, in turn, the material realm drives research. Theoretical, contextual, and material concerns are equally expressed in our work and we have identified a number of materialities that have crystallized out of negotiations between them. These materialities include material as methodology, research material, the material of language, the ruins of material, the material experiential, and theory of the material. The emergence of these multiple threads in our own research and practice has consequently led us to query this seemingly material moment. This series of public conversations opens up a dialogue around the material, investigates such materialities, and explores why materiality matters, now.
We are delighted to launch this series with Joshua Simon’s lecture Neomaterialism: The Unreadymade and the Dividual:
Following up on ideas presented in his book Neomaterialism (Sternberg Press, 2013), Joshua Simon will engage with notions of the commodity, the general intellect, debt, labor, subjectivity, thingness, the dialect of material and dialectical materialism. With labor moving from production to consumption, the meaning of it shifts from alienation to debt, and things, actual things, change. With an overqualified generation subjected to a debt economy, we will look at how post-appropriation display strategies such as the unreadymade are introduced, and how by a series of conversions we now face ourselves and things as dividuals.
Joshua Simon is director and chief curator at MoBY - Museums of Bat Yam. He is co-founding editor ofMaayan Magazine for literature, poetry and ideas, Maarvon (Western) - New Film Magazine, and The New & Bad Art Magazine, all based in Tel Aviv-Jaffa. Simon is a 2011-2013 fellow at the Vera List Center for Art and Politics, The New School, New York, and a PhD candidate at the Curatorial/Knowledge program at Goldsmiths College, University of London. He is the editor of Solution 196-213: United States of Palestine-Israel (Sternberg Press, 2011), author of Neomaterialism (Sternberg Press, 2013), and co-curator of Goods (together with Liz Hagag), which is now on view at MoBY.
Future speakers include: Caroline Bergvall, Geoffrey Farmer, Mark Leckey, and more…
For further information: http://pzwart.wdka.nl/pzi/News/Nieuwspagina/?article=2026
Goods – Symposium
MoBY – Museums of Bat Yam
Thursday 26 December 2013
Goods - 11am-1pm
Joshua Simon (Director and Chief curator, MoBY – Museums of Bat Yam)
Galit Wellner (Department for Science, Technology & Society (STS), Bar-Ilan University).
Gilbert Simondon and the Ontogenesis of a Work of Art
Liat Berdugo (Artist, USA/Israel)
Sleight of Hand: on Magic and Technology
Life/Object - 1:15pm-2:45pm
Anat Danon Sivan (Associate Curator, Department of Israeli Art, Tel Aviv Museum of Art)
About the Machine
Neta Sobol (Academic College, Safed; Bina secular Yeshiva)
Transition Objects - Objects as gates between Worlds
Tamar Nissim (Artist, Israel)
House of Wonder
The Readymade Centennial - 3pm-4:30pm
Ruti Direktor (Chief Curator, Haifa Museum of Art)
Adina Kamien-Kazhdan (Curator of Modern Art, Israel Museum, Jerusalem)
Paradox of the Original and its Reinterpretation: Marcel Duchamp and Man Ray’s Editioned Replicas
Ido Barel (Artist, Israel)
The Language of Things - 4:45pm-6:15pm
Assaf Gruber (Artist, Berlin)
MaCgyver: Memories of a Repairman
Noam Yuran (Ben Gurion University; Tel Aviv University)
Dark Matter: The stuff commodities are made of
Julia Moritz (Curator of Theory, Kunsthalle Zürich)
Night at the Museum
Free admission to the symposium and exhibition
MoBY – Museums of Bat Yam
6 Struma St., Bat Yam
For more information:www.facebook.com/moby.batyam